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How to Publish Professionally and Profit Without Writing a Word

With the introduction of self-publishing, it has gotten easier and easier to publish a book without any outside help.

But just because you can, should you?

Amazon is full of self-published books—and with a lot of them, you can tell. They’re full of typos and misquotes, are confusing to navigate, and definitely don’t have appealing covers or persuasive marketing.

You don’t want your book to be one of them.

If you’re planning to publish a book yourself rather than pursuing a traditional publisher, you should still strongly consider hiring professionals to handle the following important pieces:


It’s amazing how many typos you notice in an email after you hit send, right? This is why you need someone to edit your book before you hit send. You need someone who specializes in editing for flow, consistency in formatting, content issues, mistakes in spelling, grammar, punctuation, spacing, and missing words. It’s important to have a second set of eyes because it’s incredibly easy to miss errors in your own writing, no matter how many times you edit it yourself.


You don’t want to accidentally commit plagiarism, and you don’t want to misquote someone you respect. This is why it’s important to have someone who will review material identified as being from other sources for considerations of accuracy and proper citation. They’ll check and double check all quotations, check to make sure proper credit is given when due, and double-check your references.


Another set of editing!? Yes, yes, and yes. This is the big, final edit—where you give your manuscript to the scary people with the ginormous red pens. They critique EVERYTHING. You probably need not one, but two more pairs of eyes to go over the entire manuscript and check for any micro-errors and syntax issues. This is your last chance to catch any glaring errors before your book gets sent to customers who are expecting quality work.


Face it, you probably judge books by their cover. It’s the first picture you get into what a book is about—and what it has to offer you. You do not want to create a cover yourself, unless you happen to be a graphic designer. This is a huge piece of your book, and you want it to look professional. Find someone who can accurately portray the vision you have for your book, so it doesn’t get overlooked.


Hire someone to help you market your book and reach your goals. Someone who can help you communicate to people why they need your book. And beyond just getting people to buy your book, you need someone who can help you create a loyal customer base that will keep coming back. You need things like an author website, shareable social media images, blog posts, an engaged email list, and killer online book funnel in place. Because all of the work you put into your book is for nothing if no one knows it exists!

Self-publishing a book seems like an easy task, but once you actually get into it, there’s a lot that has to go into getting your book from start to finish. If you want people to take your book seriously, you need to take your book through the same quality-control steps that a publisher would.

So how do you push past it all and share your knowledge with the world? How do you find enough time to write your book, and get it to the point where you’re proud to call it yours?

Here’s what you do: you focus on providing the best advice, information, and experience, and you let someone else do the rest.

You come up with a topic, develop your table of contents, test your ideas, speak your book into a recorder, and have it transcribed. Then you hire a ghostwriter to make it read like a real book (and save yourself from doing the actual writing). After that, you hire someone to design the cover, get it published, and put together a marketing plan.

But that’s still a decent amount of work, and finding the right people to do each task can take up too much time in itself. So if the thought of all of this overwhelms you and you’re looking for a team of professionals to come around you and handle getting your book written and published, Speak It To Book is here to help.

We’re a full service hybrid ghostwriting and publishing company that handles your book from start to finish. Our goal is to make sure you don’t have to worry about your busy life getting in the way of making it everything you want it to be.

How does it work?

Instead of just handing some ideas over to a ghostwriter, a team of professionals comes around you to draw out your book contents, publish your book, and get it into the hands of those who need it most.

Want to find out more?

Schedule a strategy session with our Head of Publishing below and take the first step in making your book a reality. 


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Caleb Breakey


Caleb Breakey's super power is making it possible for busy people to share their ideas, experiences, and stories with the world. In addition to being an award-winning author and 7-figure marketer, he is also a husband, speaker, relationship builder, and entrepreneur. You can work with him and finally write your book at SpeakItToBook.com and SermonToBook.com.

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